Gentex to Showcase Automotive Products for OEM, Aftermarket, and Race Team Integration at the SEMA Show 2022
Gentex SEMA Booth Highlights:
- Video-based, digital rearview mirrors for integration into professional race cars and passenger vehicles
- New dimmable sun visor concept
- In-vehicle home automation, connectivity, e-concierge, and mobile payment solutions
- Custom, high-tech, overland-themed Chevrolet Silverado and matching Vorsheer trailer
Gentex is a long-time supplier of electro-optical products for the global automotive, aerospace and fire protection industries. It’s best known for suppling nearly every major automaker with connected-car technologies and advanced electronic features that optimize driver vision and enhance driving safety.
“Although we’re primarily a Tier 1 automotive supplier, we also support the aftermarket as well as the professional racing industry,” said Gentex President and CEO
Gentex’s booth will feature a professional race car as well as two custom vehicle builds. Back by popular demand is the company’s heavily modified 2021 Chevrolet Silverado Trail Boss (2LT), which has been transformed into the ultimate overland vehicle. Its aggressive stance features Fiberwerx carbon fiber fenders and bedsides, 37” Nitto Ridge Grappler tires, custom-spec 20” Brixton Forged rims, and Custom Addictive Desert Design Stealth Fighter front and rear bumpers. The truck is detailed with forged carbon fiber accents, including hood applique, exterior and interior mirror casebacks, and exhaust tips.
The truck is paired with a companion 2021 Vorsheer XOC (Extreme Overland Camper) featuring the same overland theme. It comes loaded with every outdoor adventure necessity, including heater and air conditioning, propane stove, sink, fridge/freezer, rooftop tent, and more. It also features a Gentex-designed trailer cam integrated into the spare tire cap to stream live rear video to the truck’s digital rearview mirror. To add to its creature comforts, Gentex outfitted it with an integrated kegerator with reverse tap, bottom-fill dispensing system, custom whiskey bar, and 300-cigar humidor.
Gentex’s SEMA booth will also highlight connectivity features like HomeLink, the world’s leading car-to-home automation system, and Integrated Toll Module, a universal, vehicle-integrated toll collection technology.
To help automakers increase customer engagement and brand loyalty, Gentex will demonstrate its partnership with Simplenight, a provider of e-concierge and travel booking services that can be custom-branded and integrated into vehicle apps, center consoles, and customer engagement web sites.
Finally, Gentex will demonstrate its new, dimmable sun visor concept, which folds down like a traditional visor but includes a clear, dimmable panel that can darken on demand or in conjunction with sunload sensors.
Founded in 1974,
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/08c6c7d4-6a6c-46c1-a0a8-824e4b4edca4
Source: Gentex Corporation